Firstly, you'll be glad to hear we're not all 'teckie geeks'. In fact, none of us are. We're business and marketing professionals who understand how technology can be applied to achieve desired results. That said, we do spend a lot of time talking to technical people, exploring how their products and services might benefit our clients. We spend a lot of our time taking complex information and translating it into language and concepts that our clients will understand. We're creative in everything we do (apart from our accounting, obviously). We're not designers, but we're ideas driven. We have to be, to work with clients like Universal and VVL. Be it simply devising viral marketing ideas or preparing an entire online marketing plan, we constantly strive to devise campaigns that get noticed and get results.