PDA Marketing

Short for Personal Digital Assistant, the PDA is no longer exclusively the toy of the rich, but is increasingly being adopted by a broad range of consumers. Originally devised by Apple Computers in 1993, a wide range of stylus (pen) and keyboard versions is now available.

As software and storage space are improved for these devises, the range of their use increases. Increasingly, they are merging with telephony to create a truly mobile Internet. Users can 'synch' their PDA with their desktop computer to download their email, arrange their appointments and manage their documents. Additionally, new Internet services are springing up to allow users to download news and information as they synch, such as the Avantgo network. In addition to gaining you advertising space within these new, downloadable publications, we can develop games that can be played on PDA's that are strongly branded.