News

June 2002

Revolution magazine....again and again and again
Revolution magazine has awarded "Campaign of the Week" to New Media Maze for the third time in six months. The weekly accolade is given to the company demonstrating the most innovative use of the Internet in an online marketing campaign, and also considers the effectiveness of the promotion against client-set objectives (such as brand awareness, traffic driving, sales, data capture etc).

New Media Maze's latest work to be heralded by Revolution is the campaign created for the 21st anniversary DVD release of An American Werewolf in London. With the aim of raising awareness among the target audience so as to boost both online and offline sales, the campaign featured an innovative DHTML animation advert that was also linked to a microsite, an HTML email including a spoof newspaper report and film clip, as well as supporting offline PR activity.

In recent months, New Media Maze has also received the "Campaign of the Week" title for its ingenious and original promotions of Meet the Parents, which included a lie-detector game built by Special Moves, and The Grinch.